Presenting images with personality
Contact Joan (518) 346-4485

Branding, Marketing, Selling…It’s All About YOU!

My business is always about Branding, Marketing and Selling. After every photo session, I have to go out in the big world and hunt for new clients. It’s not like the same person gets married over and over again or needs a corporate portrait every week. So I have to be very clever in my Branding, Marketing and Selling points so I stand out above the crowded photographer-laden area of Albany, NY.

Well, I was always striving to be an individual and to stand out in school so I just started using those same techniques from my childhood for growing my photography business. First, I befriended all who crossed my path and treated them as though they were my best friends to break the ice. Second, I joked with them and we laughed together, making the strong bond that I still create in my studio or on location with my photography clients. And lastly, I give them Pictures with Personality! Each and every person has a uniqueness about them and that is what I capture the best.

See what I mean. Check out my photos. They all reflect the pulse of the group or the individuality of the person.

So, my Branding, Marketing and Selling is all about YOU.

Kind Words

Kind Words

I had the pleasure of meeting Joan Heffler for an event where I was volunteering. First thing is first- her pictures and variety she shared was unbelievable! Part of what makes Joan unique is her ability to capture that special moment and with her creativity, makes all of those pictures come to life. Not only that, but she has a wonderful personality and talking with her was an absolute pleasure. It is nice to know that behind the lens, is a real person looking to make your day special. She was professional, friendly and courteous throughout and I will reccommend her to everyone I know looking for photography services 🙂

Tim Sokol