Presenting images with personality
Contact Joan (518) 346-4485

Branding, Marketing, Selling…It’s All About YOU!

My business is always about Branding, Marketing and Selling. After every photo session, I have to go out in the big world and hunt for new clients. It’s not like the same person gets married over and over again or needs a corporate portrait every week. So I have to be very clever in my Branding, Marketing and Selling points so I stand out above the crowded photographer-laden area of Albany, NY.

Well, I was always striving to be an individual and to stand out in school so I just started using those same techniques from my childhood for growing my photography business. First, I befriended all who crossed my path and treated them as though they were my best friends to break the ice. Second, I joked with them and we laughed together, making the strong bond that I still create in my studio or on location with my photography clients. And lastly, I give them Pictures with Personality! Each and every person has a uniqueness about them and that is what I capture the best.

See what I mean. Check out my photos. They all reflect the pulse of the group or the individuality of the person.

So, my Branding, Marketing and Selling is all about YOU.

Kind Words

Kind Words

Over the years I have had several headshots by Joan and she never disappoints. I am extremely pleased with my recent headshot. Joan takes the time to make suggestions with your appearance and posing. Joan’s personality (upbeat, funny and energetic) makes you completely at ease which I believe helps with the outcome of your pictures. Joan takes great pride in her work and is extremely professional and personable.
I highly recommend Joan Heffler with Joan Heffler Photography.

Vicki Beyer