Branding, Marketing, Selling…It’s All About YOU!
My business is always about Branding, Marketing and Selling. After every photo session, I have to go out in the big world and hunt for new clients. It’s not like the same person gets married over and over again or needs a corporate portrait every week. So I have to be very clever in my Branding, Marketing and Selling points so I stand out above the crowded photographer-laden area of Albany, NY.
Well, I was always striving to be an individual and to stand out in school so I just started using those same techniques from my childhood for growing my photography business. First, I befriended all who crossed my path and treated them as though they were my best friends to break the ice. Second, I joked with them and we laughed together, making the strong bond that I still create in my studio or on location with my photography clients. And lastly, I give them Pictures with Personality! Each and every person has a uniqueness about them and that is what I capture the best.
See what I mean. Check out my photos. They all reflect the pulse of the group or the individuality of the person.
So, my Branding, Marketing and Selling is all about YOU.
Kind Words
Joan was able to take a really good professional head shot for me. Let’s just say she had her hands full with me. I don’t photograph well and I showed up wearing the wrong color even thought Joan had provided me with ample information about what works best prior to our appointment. Lucky for me Joan persevered with her reluctant subject. I really appreciated her sense of humor. Most importantly, she is very responsive and professional making sure you are fully satisfied with the final results.
