Branding, Marketing, Selling…It’s All About YOU!

My business is always about Branding, Marketing and Selling. After every photo session, I have to go out in the big world and hunt for new clients. It’s not like the same person gets married over and over again or needs a corporate portrait every week. So I have to be very clever in my Branding, Marketing and Selling points so I stand out above the crowded photographer-laden area of Albany, NY.

Well, I was always striving to be an individual and to stand out in school so I just started using those same techniques from my childhood for growing my photography business. First, I befriended all who crossed my path and treated them as though they were my best friends to break the ice. Second, I joked with them and we laughed together, making the strong bond that I still create in my studio or on location with my photography clients. And lastly, I give them Pictures with Personality! Each and every person has a uniqueness about them and that is what I capture the best.

See what I mean. Check out my photos. They all reflect the pulse of the group or the individuality of the person.

So, my Branding, Marketing and Selling is all about YOU.