Presenting images with personality
Contact Joan (518) 346-4485

What technical details in sample photographs should I watch out for?

Lighting quality is an important ingredient in superior photographs. The light in photographs should be natural and flattering, so that the pictures look three-dimensional. Overuse of on-camera flash can ruin wedding pictures. Watch out for flattened faces, harsh reflections off of cheeks and foreheads, and dark shadows directly behind or next to the subjects. With finesse, a fine photographer can work with almost any outdoor lighting situation without using flash.Look for a variety in subject size – a mix of distant, medium and close-up pictures. Even with groups, lighting and posing should be interesting. The well posed bridal portrait should minimize the subjects’ flaws (weight problem, blemishes, etc.) and express who the subject is and how he/she/they feel. The dramatic and scenic wedding image, like the red convertable on the show-room floor, attracts everyone’s attention, but most brides and their families, like most car buyers, want what suits them personally. You want pictures that tell the story simply, with immediate impact, and as if the photographer was not even there.

It’s like fixing your hair or applying make-up so that it looks natural.

Kind Words

Kind Words

I had the pleasure of meeting Joan Heffler for an event where I was volunteering. First thing is first- her pictures and variety she shared was unbelievable! Part of what makes Joan unique is her ability to capture that special moment and with her creativity, makes all of those pictures come to life. Not only that, but she has a wonderful personality and talking with her was an absolute pleasure. It is nice to know that behind the lens, is a real person looking to make your day special. She was professional, friendly and courteous throughout and I will reccommend her to everyone I know looking for photography services 🙂

Tim Sokol