Presenting images with personality
Contact Joan (518) 346-4485

It’s In The Details

So you hire a friend photographer to shoot your family portrait and a telephone pole is coming out of the father’s head. Geez, Mr. photographer professional (?). You didn’t see that?

You shop around looking for the cheapest price for your headshot for social media purposes to find a job. The lighting was so harsh it showed every blemish on your face. Oh, well. The size of the photograph is only ½” x ½” you say to yourself, and no one will really notice. You are kidding yourself, of course, everyone sees that!

The bride spends 6 months looking for the perfect white dress for the most special day of her entire  life and she and her groom hire a friend of a friend not because of his/her expertise as a photographer but because they know that person and can seemingly “trust” that person. The inexperienced photographer blows out all detail in the  beautiful bride’s dress because of lack of experience with exposure.  Boy, glad I didn’t hire that person to do a professionals job!

The details…the visual subtleties are what separate the amateurs from the professionals. Does’ t that matter to you?!

Kind Words

Kind Words

I had the pleasure of meeting Joan Heffler for an event where I was volunteering. First thing is first- her pictures and variety she shared was unbelievable! Part of what makes Joan unique is her ability to capture that special moment and with her creativity, makes all of those pictures come to life. Not only that, but she has a wonderful personality and talking with her was an absolute pleasure. It is nice to know that behind the lens, is a real person looking to make your day special. She was professional, friendly and courteous throughout and I will reccommend her to everyone I know looking for photography services 🙂

Tim Sokol