Presenting images with personality
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What You See Is Not Always What You Get–Choosing a Professional Photographer

Choosing a Wedding, Events, Portrait or Corporate Professional Photographer in the 21st century is vastly different. Photography is vastly different! No longer the result of spending years learning camera technology, lighting, film processing, chemicals, enlargers and years of schooling; digital technology has all but replaced those processes. Photography now is instant, easily accessible, and you don’t have to spend hundreds of hours learning the trade or spending thousands of dollars on camera equipment.  Point and shoot cameras and cell phone cameras along with photoshop and other software editing programs make picture taking easy and prolific. The results are pretty fantastic considering the lack of training.

As a result, everyone thinks they are professional photographers, and the market is flooded with those cell phone amateurs posing as professionals. But put these amateurs in a real wedding, event or corporate setting and you will see that what you see is not always what you get.

Real photography professionals understand lighting, camera technology, posing, composition, and the decorum of the photography client relationship. If you really value your wedding, portrait, corporate, or event photography; interview real professionals. You may be paying a bit more, and it may take a bit more of your time; but you can really tell the difference and quality and professionalism does count. So though the cell phone photos may look good on the phone, what you see is not always what you get.

Kind Words

Kind Words

Over the years I have had several headshots by Joan and she never disappoints. I am extremely pleased with my recent headshot. Joan takes the time to make suggestions with your appearance and posing. Joan’s personality (upbeat, funny and energetic) makes you completely at ease which I believe helps with the outcome of your pictures. Joan takes great pride in her work and is extremely professional and personable.
I highly recommend Joan Heffler with Joan Heffler Photography.

Vicki Beyer