Presenting images with personality
Contact Joan (518) 346-4485
Contact Joan (518) 346-4485

What You See Is Not Always What You Get–Choosing a Professional Photographer

Choosing a Wedding, Events, Portrait or Corporate Professional Photographer in the 21st century is vastly different. Photography is vastly different! No longer the result of spending years learning camera technology, lighting, film processing, chemicals, enlargers and years of schooling; digital technology has all but replaced those processes. Photography now is instant, easily accessible, and you don’t have to spend hundreds of hours learning the trade or spending thousands of dollars on camera equipment.  Point and shoot cameras and cell phone cameras along with photoshop and other software editing programs make picture taking easy and prolific. The results are pretty fantastic considering the lack of training.

As a result, everyone thinks they are professional photographers, and the market is flooded with those cell phone amateurs posing as professionals. But put these amateurs in a real wedding, event or corporate setting and you will see that what you see is not always what you get.

Real photography professionals understand lighting, camera technology, posing, composition, and the decorum of the photography client relationship. If you really value your wedding, portrait, corporate, or event photography; interview real professionals. You may be paying a bit more, and it may take a bit more of your time; but you can really tell the difference and quality and professionalism does count. So though the cell phone photos may look good on the phone, what you see is not always what you get.

Joan’s studio is located in upstate NY, and she travels anywhere in the world to be a part of your world… Contact Joan Heffler Photography at joan@joanheffler.com or call (518) 346 – 4485 to speak with this professional for more information on portrait photography, corporate photography, branding photography, event photography, and wedding photography in Albany, Saratoga Springs, Schenectady, Troy, Saranac Lake, Lake George, Bolton Landing, Lake Placid, Syracuse, Upstate NY, Capital Region and/or Capital District, Tri-County Area, Upper Hudson Valley, Hudson Valley, Adirondacks, Berkshires, Western Massachusetts, Vermont, Northeastern New York and New York State.