Presenting images with personality

Preparing for the Portrait Session

Professional Portrait Photographer Serving Upstate NY's Capital Region

Joan Heffler Photography is a full-service professional photography studio specializing in portraits, special events, corporate events and weddings throughout Albany NY’s Capital Region and beyond.

I want your photography experience to be the most pleasant you will ever have. My photography is “painless,” and I believe you will enjoy the time we spend together.

What to wear? How you feel about how you look can make a difference in facial expression, so I want you to feel great! Bring the clothes that do that for you and when worn, your colleagues tell you how great you look.

  1. Men look great in a light blue shirt and blue suit (please no white shirt and no black suit). If you want to convey power, wear a tie with red in it. (Patterned ties are OK). Ties with yellow and plum/lilac are in now so consider those as well.
  2. Women think they look best in black or white but that is usually not the case. Black/white washes you out with digital! Women look terrific in long sleeved maroons, greens, blues or earth tones. If you have dark hair, winter colors are best which are strong blues, greens, or reds for example. If you are light skinned, pastels are best – light green, lilac, pink, light blues.
  3. Choose a color that you know compliments your skin tones. If you’re not sure, think of the clothes you wear that you receive compliments on. Usually, you look good in them because their color brings out your eye color and best facial tones.
  4. For women, do not bring large dangly earrings or large hoops unless that is the look you want to portray to the public.
  5. Long sleeves and solid colors are best because they do not draw attention away from the face. Checks, large stripes, herringbone, little checks and loud patterns are a no-no! In general, bring at least two sets of changes.

If you are still not sure, please feel free to call me at (518) 346 – 4485 or email me at joan@joanheffler.com. I am here to help you in all ways. Most often if you have light skin and light hair, complimentary colors are light blues and dark blues, lilac and plum, maroons, light greens and dark greens (red is powerful so be careful). Browns and warm colors are excellent with light and dark brown hair. With jet black hair, think winter colors with brilliancy. 


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Kind Words

Kind Words

There are not enough words to express Joan’s work. I live in Florida and my son and his then fiance live in New York. I wanted a photographer that could capture every detail, every emotion of their special day. I found Joan when researching and upon delving into her work, knew immediately I had found who I was looking for. She is concise, has flair, is fun to work with and her title says it all….”Pictures with Personality”. She started with the Engagement photos and each one superb. Beautiful studio photography, and I am soooo looking forward to seeing the upcoming wedding photos. My second son who was the best man for his brothers wedding took ballroom dancing in college. He invited Joan to the dance floor and watching the two of them was fantastic. Her pictures are as wonderful as she is!!! Believe me, in my opinion, there are many photographers out there, but you will not find one as good as Joan!! My husband shares my sentiments 100%!!!

Wendy Schoenfeld