Presenting images with personality
Contact Joan (518) 346-4485

How I Took This Picture

I was photographing a wedding at the Italian American Club and worked with the event staff and the bride and groom extensively prior to the  wedding day. Since it was a relatively small wedding, I wanted to get every guest in a shot with the bride and groom as the centerpiece. The staff had a 10 foot ladder ready for me and the bride and groom knew to ask the front row to lower the backs of the chairs so as not to be a distraction. Once on the ladder, I asked the crowd to keep their eyes on the bride and groom kissing. And they did, and they loved the shot and so did my bride and groom. Albany NY photographer

Why I Took This Shot

albany ny photographer

I wanted the focal point to be on the interaction between the vendor and the girl with the others focused on them as well. Everyone was focused on the transaction and clearly you understood the story immediately. That’s a great photo.

I was photographing a special event for cancer survivors at the Desmond Hotel in Albany, NY a few years back and alot of the vendors were promoting healthy eating like this vendor, Ryan’s Market. The nicest guy you ever want to know and he was offering the little girl a choice of which pepper she would like to eat. He was very animated about his vegetables and wanted the girl to get very excited about eating healthily.

You’re hiring me to photograph your event only for my wit, right?!

I would hope you value the work of a professional photographer; but with cell phone cameras, we can take our own just as good as a pro. Right?  YIKES, no!!

Pros understand composition, lighting, different techniques, oh!, and have a wit about them to captivate the audience to get the right shot.

Don’t have that?

Then feel free to contact me at joan@joanheffler.com and visit my website at www.joanhefflerphotography.com.

Why I Took This Photo

Buffet Table at Vanderheyden Hall 185th Anniversary Gala at 90 State St. Albany, NYI have been the photographer of choice for more than 7 years at Vanderheyden Hall in Wynantskill, NY since Karen Carpenter Palumbo became Executive Director. The experience has been incredibly meaningful to me since Vanderheyden serves a very special population of almost 500.

Vanderheyden’s 185th Anniversary Gala was at 60 State Place, Albany, NY. It was an elegant affair and I wanted to focus on that theme. This photo elegantly depicts their theme color blue amid the stature and excellence of their work and legacy. The food display was beautifully arranged by 2 Shea Catering befitting such a regal and high class institution. This table with its beautiful ice sculpture was at the forefront of the event the entire evening and I wanted to make sure to capture that.

 

Photos for Free. Really?!

Scenarios like the following knock me out. People don’t get it.

I’m photographing an event and one of the guests asks me to take a photo of them with a VIP and then hands me their card and says “could you email that to me?”

For free???? Really. This is my life’s work and I can’t give it away for free. I say, “if you wish to pay for it, I would be delighted to email that image to you.” I get a frown.

Folks, you don’t go into a store and ask to borrow a dress for one evening for a gala and then return it the next day do you? Then please understand that photographers take images at events for pay, not for free.

I would be happy to photograph for anyone wishing to value the work of professional photographers. Feel free to contact me at joan@joanheffler.com">joan@joanheffler.com and visit my website at www.joanhefflerphotography.com.

Kind Words by Clients of Joan Heffler Photography

Outstanding Capital Region Photographer!

Joan is an exceptional photographer. Period!

Amazing Photographer

Tailored, Stylish, Attractive–didn’t know I could photograph that way?!!

Joan is the consummate pro.

Joan Brings Out Your Personality!

Joan Heffler Photography Is Amazing and Works Magic!

It had been 8 years since having my last professional head shot taken and one that received a lot of praise. As such, I had a bit of trepidation going into my appointment with Joan Heffler Photography knowing that we had to “beat” a picture taken almost a decade earlier, but she blew the old one away – twice! That’s right, Joan took two great head shots in just minutes! In fact, one of my head shots was the first or second picture taken and between two wardrobe changes she took no more than 15 pictures total and TWO AMAZING photos came out of it. Needless to say, Joan is amazing if not the best! Absolutely use Joan Heffler for your photography needs, she is GREAT!

The 3 events that made this photographer even better!

Just in the last decade, the advent of digital photography, the major camera manufacturers like Nikon and Canon making SLR cameras less expensive and advertising how even amateurs can take professional looking photos, and the iphone almost crippled the photography profession.

Everywhere you go, the iphones and amateur cameras with WiFi are up and clicking; whether it be at a concert, a wedding, an event, or even on the streets. Iphones and WiFi equipped cameras are everywhere and the images are posted immediately through social media outlets.

How do you overcome such obstacles says a professional photographer?!

Well, you get better at what you do technically and educate your public through social media. Post those images within an hour of creation to Facebook, LinkedIn, Twitter and any other outlet and show your stuff! Write a blog about how you got that image to educate the iphone and amateurs how taking a photo by a professional is much more highly valued. Show them through your images your creativity and beauty and technique.

This is what made Joan Heffler Photography a better photographer!

Albany, NY Photographer

You are in good hands with a professional photographer!

A professional photographer is like a psychologist, artist, time management professional and all around “Jill of all Trades” when it comes to planning an event.

What separates out the professional photographer from the newbie or weekend warrior is the immediate feeling of security that the pro will take care of you, ally all fears, anticipate any challenges and map out a strategy so the day of your wedding, portrait session, or event runs smoothly and you trust you are in good hands!

Most often, people don’t know what to expect or how to plan. Most often, people call and ask how much before they understand the elements that go into making a perfect event unfold. When speaking with Joan Heffler Photography, know that you are in good hands!

Family Portrait Photographer, Albany, NY

Photography With Personality!

Photography with Personality!

I’ve been told I have plenty of personality, so why not let me make all that I photograph full of personality too!
When I began my professional photography career 15 years ago (it was a lifelong hobby), I was told by marketers that I needed to brand myself, and in that branding, clarify what makes my style of photography different from all others. I would ask myself everyday, “Why am I different? What is my style? What makes me different than all others in my field?”
Finally one day, it struck me like a thousand flashes going off at once. I have so much personality, why not showcase that in a style…in my own style.
My style demonstrates how I interpret the world, and how I interpret personalities. Everyone and everything on this planet has a distinct and unique personality; and in my photography work, I wish to capture that. I want to share my gift with you, and capture your individual personality and hope you that your uniqueness shines through.

I invite you to delight in my work, and if you are interested in further information about my wedding, event, portrait, or corporate work, please contact me at 518-346-4485 or joan@joanheffler.com.

Do Not Choose A Photographer On Price Alone!

How Much Will It Cost Is Not The Only Question To Ask of A Wedding, Portrait, Events or Corporate Photographer

I belong to a number of online wedding, events and corporate photography internet services; and every week I am forwarded requests asking about photography services. Invariably, there is a comment posted with the request such as this:  We are on a limited budget and want an elegant wedding and full day wedding photography coverage with all the bells and whistles and have less than $___ to spend. Please email us your pricelist.”  Or, “I am looking for an events photographer in your area. We are looking for the best price. What are your hourly charges?”

When prospects only want an emailed pricelist, and do not pick up the phone to talk with the photographer, then the gambling game begins!

If you only choose on price, it may be like ordering an item online without knowing what it will look like, and once received, it is the wrong size. If you only choose on price, you don’t get another chance to have those images that capture your event….you know, the once in a lifetime, elegant images which you deserve and will cherish year after year.

If prospects do call, the photographer must convey how important it is to choose wisely and not just by price; book a real professional with credentials and not a neighbor down the street who has a tiny digital camera and who wants to make a few hundred dollars.

First, I would like to caution prospects NOT to ask the photographer to email a pricelist without meeting in person or speaking on the phone. You lose so much information by judging just from a pricelist. Not only will most photographers customize packages for you these days, it is so very important to talk on the phone and meet in person since the photographer wishes to establish a comfortable relationship before the day. You want the photographer to know you and really capture your heartbeats in fantastic images. Feeling each other out, getting in sync with each other, understanding what is important and what style the photographer will offer you is critical in having products with the pizzazz and personality and radiance you are expecting.

So, let’s discuss how to choose wisely, and not by price alone. Don’t make it a gambling game! Meet or talk with the photographer and let him/her do her job…it’s not just taking photos.  Talk to me at www.joanhefflerphotography.com

 

Kind Words

Kind Words

Joan was a pleasure to work with, and an absolute professional. Her knowledge of the Capital Region business owners and nonprofit leaders helped her work effortlessly through the room, capturing all the photos we wanted.

Pearl Higgins