Presenting images with personality

Kind Words by Clients of Joan Heffler Photography

Outstanding Capital Region Photographer!

Joan is an exceptional photographer. Period!

Amazing Photographer

Tailored, Stylish, Attractive–didn’t know I could photograph that way?!!

Joan is the consummate pro.

Joan Brings Out Your Personality!

Joan Heffler Photography Is Amazing and Works Magic!

It had been 8 years since having my last professional head shot taken and one that received a lot of praise. As such, I had a bit of trepidation going into my appointment with Joan Heffler Photography knowing that we had to “beat” a picture taken almost a decade earlier, but she blew the old one away – twice! That’s right, Joan took two great head shots in just minutes! In fact, one of my head shots was the first or second picture taken and between two wardrobe changes she took no more than 15 pictures total and TWO AMAZING photos came out of it. Needless to say, Joan is amazing if not the best! Absolutely use Joan Heffler for your photography needs, she is GREAT!

The 3 events that made this photographer even better!

Just in the last decade, the advent of digital photography, the major camera manufacturers like Nikon and Canon making SLR cameras less expensive and advertising how even amateurs can take professional looking photos, and the iphone almost crippled the photography profession.

Everywhere you go, the iphones and amateur cameras with WiFi are up and clicking; whether it be at a concert, a wedding, an event, or even on the streets. Iphones and WiFi equipped cameras are everywhere and the images are posted immediately through social media outlets.

How do you overcome such obstacles says a professional photographer?!

Well, you get better at what you do technically and educate your public through social media. Post those images within an hour of creation to Facebook, LinkedIn, Twitter and any other outlet and show your stuff! Write a blog about how you got that image to educate the iphone and amateurs how taking a photo by a professional is much more highly valued. Show them through your images your creativity and beauty and technique.

This is what made Joan Heffler Photography a better photographer!

Albany, NY Photographer

You are in good hands with a professional photographer!

A professional photographer is like a psychologist, artist, time management professional and all around “Jill of all Trades” when it comes to planning an event.

What separates out the professional photographer from the newbie or weekend warrior is the immediate feeling of security that the pro will take care of you, ally all fears, anticipate any challenges and map out a strategy so the day of your wedding, portrait session, or event runs smoothly and you trust you are in good hands!

Most often, people don’t know what to expect or how to plan. Most often, people call and ask how much before they understand the elements that go into making a perfect event unfold. When speaking with Joan Heffler Photography, know that you are in good hands!

Family Portrait Photographer, Albany, NY

Photography With Personality!

Photography with Personality!

I’ve been told I have plenty of personality, so why not let me make all that I photograph full of personality too!
When I began my professional photography career 15 years ago (it was a lifelong hobby), I was told by marketers that I needed to brand myself, and in that branding, clarify what makes my style of photography different from all others. I would ask myself everyday, “Why am I different? What is my style? What makes me different than all others in my field?”
Finally one day, it struck me like a thousand flashes going off at once. I have so much personality, why not showcase that in a style…in my own style.
My style demonstrates how I interpret the world, and how I interpret personalities. Everyone and everything on this planet has a distinct and unique personality; and in my photography work, I wish to capture that. I want to share my gift with you, and capture your individual personality and hope you that your uniqueness shines through.

I invite you to delight in my work, and if you are interested in further information about my wedding, event, portrait, or corporate work, please contact me at 518-346-4485 or joan@joanheffler.com.

Do Not Choose A Photographer On Price Alone!

How Much Will It Cost Is Not The Only Question To Ask of A Wedding, Portrait, Events or Corporate Photographer

I belong to a number of online wedding, events and corporate photography internet services; and every week I am forwarded requests asking about photography services. Invariably, there is a comment posted with the request such as this:  We are on a limited budget and want an elegant wedding and full day wedding photography coverage with all the bells and whistles and have less than $___ to spend. Please email us your pricelist.”  Or, “I am looking for an events photographer in your area. We are looking for the best price. What are your hourly charges?”

When prospects only want an emailed pricelist, and do not pick up the phone to talk with the photographer, then the gambling game begins!

If you only choose on price, it may be like ordering an item online without knowing what it will look like, and once received, it is the wrong size. If you only choose on price, you don’t get another chance to have those images that capture your event….you know, the once in a lifetime, elegant images which you deserve and will cherish year after year.

If prospects do call, the photographer must convey how important it is to choose wisely and not just by price; book a real professional with credentials and not a neighbor down the street who has a tiny digital camera and who wants to make a few hundred dollars.

First, I would like to caution prospects NOT to ask the photographer to email a pricelist without meeting in person or speaking on the phone. You lose so much information by judging just from a pricelist. Not only will most photographers customize packages for you these days, it is so very important to talk on the phone and meet in person since the photographer wishes to establish a comfortable relationship before the day. You want the photographer to know you and really capture your heartbeats in fantastic images. Feeling each other out, getting in sync with each other, understanding what is important and what style the photographer will offer you is critical in having products with the pizzazz and personality and radiance you are expecting.

So, let’s discuss how to choose wisely, and not by price alone. Don’t make it a gambling game! Meet or talk with the photographer and let him/her do her job…it’s not just taking photos.  Talk to me at www.joanhefflerphotography.com

 

Passion In Photography

When I was in the first grade my teacher asked the students to draw themselves 20 years into the future. While the others drew themselves as nurses and teachers, I drew herself as an artist! Fifteen years ago, I left a career in fundraising to explore my passion in photography; and with surprise and delight, made it a successful business. Specializing in people photography, my goal is to create Pictures with Personality and offer you images that jump off the page and delight your spirit. I invite you to delight in my interpretation of personalities  for weddings, corporate, events and portraits and if you are intrigued, contact me at www.joanhefflerphotography.com

Questions For Choosing a Wedding, Event, Corporate or Portrait Photographer

Q. What advice do you have for a customer looking to hire a wedding, event, corporate or portrait photographer like you?

A. If the quality of your wedding, event, corporate and portrait photography is important; I am the professional you should be contacting! The number one thing to look for in their wedding photographer is personality. The photographer is the only individual who will be with you all day, and you want to feel comfortable with the person. So, when you are meeting them, you are checking them out for comfort. See how you feel around them. Can you picture them with your family and friends?

Q. If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?

A. If I only knew to NOT choose on price alone; and to get to know my photographer before the event.
If the photographer is within your budget, give or take a little, pay attention to how it feels being with that person. If you feel celebrated and comfortable as though she were your friend, that is the person you want photographing for you once you know the person is trustworthy and her quality matches yours. Look for an established and reliable photographer whose work moves you, whose technical quality is tops. If you find a photographer who makes you happy, you never will regret your investment.

How do you choose GOOD photographers for your wedding, bar/bat mitzvah or event?

Not everyone knows what makes good photographs and they don’t know how to choose a good photographer for their event. What are you supposed to look for?

There are so many photographers out there it is a daunting task to choose a good photographer. In fact, some newbies are quite good sometimes and most often cheaper than professional photographers.  However, when they see all the results of a newbie amateur…well,you deserve better.

Good photography and a good photographer doesn’t come cheap mind you. There is expensive equipment to purchase and maintain and there is technique to be learned and continually upgraded.  And the cost of building and maintaining a website is not cheap today either.

All that is well and good, but what I want to know is How Do I Know What To Look For? Just like buying anything, you do need to know what you are looking for to make the right choices.

Most people don’t know what they are looking at is bad photography! Here are some things to think about when searching for a good photographer:

1. It’s in the lighting. A good photographer knows how to create beautiful images in any kind of light whether  in a dark banquet room or outside in the summer heat. That photographer knows how to adjust their camera to get consistent quality images.  When there is a loss of detail, it is overexposed. If you can only see white faces and black backgrounds that image is underexposed or the photographer doesn’t understand camera settings.

2. Composition makes a balanced photo. If a photographer crops in so close as to cut at a joint such as wasteline or elbow, the person either looks huge or that he or she lost an arm. That is so unflattering. Professional photographers crop in between joints to make for a beautiful balance.  The eye should be drawn to just one point of interest in each photo. Do you get confused as to where to look in a photo? Is more than one thing going on? That is bad. One point of interest…that is good!

Also not every person in a photo should be centered. If you are shooting a family in a beautiful setting, most often including mountains or streams and the natural environmental symmetry makes for a spectacular image.

3. Focus. Photos should not be fuzzy or soft. They should be crisp especially the face, and eyes should sparkle.

4. Contrast  If the photographer shows you a flat image, run away! Images should have contrast from light to dark to hold your interest. It makes a two dimensional photo look like it is three dimensions and pops off the page likes its real life.

5. Backgrounds. So many photographers zoom in so tightly they don’t get how to incorporate nature’s beauty into their images. Not good! A good photographer knows how to do that. That is what makes them good and you should be looking for that kind of photographer for you.

Are you getting my point???!  

What You See Is Not Always What You Get–Choosing a Professional Photographer

Choosing a Wedding, Events, Portrait or Corporate Professional Photographer in the 21st century is vastly different. Photography is vastly different! No longer the result of spending years learning camera technology, lighting, film processing, chemicals, enlargers and years of schooling; digital technology has all but replaced those processes. Photography now is instant, easily accessible, and you don’t have to spend hundreds of hours learning the trade or spending thousands of dollars on camera equipment.  Point and shoot cameras and cell phone cameras along with photoshop and other software editing programs make picture taking easy and prolific. The results are pretty fantastic considering the lack of training.

As a result, everyone thinks they are professional photographers, and the market is flooded with those cell phone amateurs posing as professionals. But put these amateurs in a real wedding, event or corporate setting and you will see that what you see is not always what you get.

Real photography professionals understand lighting, camera technology, posing, composition, and the decorum of the photography client relationship. If you really value your wedding, portrait, corporate, or event photography; interview real professionals. You may be paying a bit more, and it may take a bit more of your time; but you can really tell the difference and quality and professionalism does count. So though the cell phone photos may look good on the phone, what you see is not always what you get.

Celebrating the Bar and Bat Mitzvah

It has been said in Jewish tradition that celebrations are meant to be an expression of the soul. The Jewish celebration of life, the bar and bat mitzvah, is so impactful that every time we do a mitzvah (a good deed), we enhance our connection with the source of our life. To “celebrate” life is the ultimate mitzvah. Life parades its magnificence in everything and everybody, and it is a beautiful expression of our soul to want to celebrate that daily.

Joan’s extensive Jewish travels abroad to Eastern Europe, Israel, and Italy prompted her to make a statement about the meaning and importance of Jewish tradition through her photographs. “Seeing the bitter remains of concentration camps, towns once inhabited by thousands of Jews, now only buried memories of loved ones, and salvaged ritual artifacts from the Nazis prompted me to make a statement about our traditions in my exhibits of bar and bat mitzvahs: L’Dor V’Dor, From Generation to Generation.

If you are looking for an experienced Bar and Bat Mitzvah Photographer in Albany, Schenectady, Saratoga Springs or Troy, NY; please give me a call at 346-4485 or email me at joan@joanheffler.com

 

Kind Words

Kind Words

Joan was able to take a really good professional head shot for me. Let’s just say she had her hands full with me. I don’t photograph well and I showed up wearing the wrong color even thought Joan had provided me with ample information about what works best prior to our appointment. Lucky for me Joan persevered with her reluctant subject. I really appreciated her sense of humor. Most importantly, she is very responsive and professional making sure you are fully satisfied with the final results.

MaryKay Barry