Presenting images with personality

Tips to Prepare for Your Portrait Session from a Professional Portrait Photographer

When you need a professional “headshot for social media, your new job,  website or new book, it is so important to contact a professional and have a phone conversation before your session.

Why?

A professional portrait photographer will help ease your tension about the session so your true personality will shine through.  The pro will guide you through the process of why and how you will use the photo, what audience it will target, and clothing to wear so you can feel confident that you will look your finest. The professional photographer builds trust and familiarity so you can relax and be yourself. The final product will always be “Pictures with Personality!”

Contact me at joan@joanheffler.com for more information

Kind Words by Clients of Joan Heffler Photography

Outstanding Capital Region Photographer!

Joan is an exceptional photographer. Period!

Amazing Photographer

Tailored, Stylish, Attractive–didn’t know I could photograph that way?!!

Joan is the consummate pro.

Joan Brings Out Your Personality!

Joan Heffler Photography Is Amazing and Works Magic!

It had been 8 years since having my last professional head shot taken and one that received a lot of praise. As such, I had a bit of trepidation going into my appointment with Joan Heffler Photography knowing that we had to “beat” a picture taken almost a decade earlier, but she blew the old one away – twice! That’s right, Joan took two great head shots in just minutes! In fact, one of my head shots was the first or second picture taken and between two wardrobe changes she took no more than 15 pictures total and TWO AMAZING photos came out of it. Needless to say, Joan is amazing if not the best! Absolutely use Joan Heffler for your photography needs, she is GREAT!

The 3 events that made this photographer even better!

Just in the last decade, the advent of digital photography, the major camera manufacturers like Nikon and Canon making SLR cameras less expensive and advertising how even amateurs can take professional looking photos, and the iphone almost crippled the photography profession.

Everywhere you go, the iphones and amateur cameras with WiFi are up and clicking; whether it be at a concert, a wedding, an event, or even on the streets. Iphones and WiFi equipped cameras are everywhere and the images are posted immediately through social media outlets.

How do you overcome such obstacles says a professional photographer?!

Well, you get better at what you do technically and educate your public through social media. Post those images within an hour of creation to Facebook, LinkedIn, Twitter and any other outlet and show your stuff! Write a blog about how you got that image to educate the iphone and amateurs how taking a photo by a professional is much more highly valued. Show them through your images your creativity and beauty and technique.

This is what made Joan Heffler Photography a better photographer!

Albany, NY Photographer

You are in good hands with a professional photographer!

A professional photographer is like a psychologist, artist, time management professional and all around “Jill of all Trades” when it comes to planning an event.

What separates out the professional photographer from the newbie or weekend warrior is the immediate feeling of security that the pro will take care of you, ally all fears, anticipate any challenges and map out a strategy so the day of your wedding, portrait session, or event runs smoothly and you trust you are in good hands!

Most often, people don’t know what to expect or how to plan. Most often, people call and ask how much before they understand the elements that go into making a perfect event unfold. When speaking with Joan Heffler Photography, know that you are in good hands!

Family Portrait Photographer, Albany, NY

Photography With Personality!

Photography with Personality!

I’ve been told I have plenty of personality, so why not let me make all that I photograph full of personality too!
When I began my professional photography career 15 years ago (it was a lifelong hobby), I was told by marketers that I needed to brand myself, and in that branding, clarify what makes my style of photography different from all others. I would ask myself everyday, “Why am I different? What is my style? What makes me different than all others in my field?”
Finally one day, it struck me like a thousand flashes going off at once. I have so much personality, why not showcase that in a style…in my own style.
My style demonstrates how I interpret the world, and how I interpret personalities. Everyone and everything on this planet has a distinct and unique personality; and in my photography work, I wish to capture that. I want to share my gift with you, and capture your individual personality and hope you that your uniqueness shines through.

I invite you to delight in my work, and if you are interested in further information about my wedding, event, portrait, or corporate work, please contact me at 518-346-4485 or joan@joanheffler.com.

Do Not Choose A Photographer On Price Alone!

How Much Will It Cost Is Not The Only Question To Ask of A Wedding, Portrait, Events or Corporate Photographer

I belong to a number of online wedding, events and corporate photography internet services; and every week I am forwarded requests asking about photography services. Invariably, there is a comment posted with the request such as this:  We are on a limited budget and want an elegant wedding and full day wedding photography coverage with all the bells and whistles and have less than $___ to spend. Please email us your pricelist.”  Or, “I am looking for an events photographer in your area. We are looking for the best price. What are your hourly charges?”

When prospects only want an emailed pricelist, and do not pick up the phone to talk with the photographer, then the gambling game begins!

If you only choose on price, it may be like ordering an item online without knowing what it will look like, and once received, it is the wrong size. If you only choose on price, you don’t get another chance to have those images that capture your event….you know, the once in a lifetime, elegant images which you deserve and will cherish year after year.

If prospects do call, the photographer must convey how important it is to choose wisely and not just by price; book a real professional with credentials and not a neighbor down the street who has a tiny digital camera and who wants to make a few hundred dollars.

First, I would like to caution prospects NOT to ask the photographer to email a pricelist without meeting in person or speaking on the phone. You lose so much information by judging just from a pricelist. Not only will most photographers customize packages for you these days, it is so very important to talk on the phone and meet in person since the photographer wishes to establish a comfortable relationship before the day. You want the photographer to know you and really capture your heartbeats in fantastic images. Feeling each other out, getting in sync with each other, understanding what is important and what style the photographer will offer you is critical in having products with the pizzazz and personality and radiance you are expecting.

So, let’s discuss how to choose wisely, and not by price alone. Don’t make it a gambling game! Meet or talk with the photographer and let him/her do her job…it’s not just taking photos.  Talk to me at www.joanhefflerphotography.com

 

Passion In Photography

When I was in the first grade my teacher asked the students to draw themselves 20 years into the future. While the others drew themselves as nurses and teachers, I drew herself as an artist! Fifteen years ago, I left a career in fundraising to explore my passion in photography; and with surprise and delight, made it a successful business. Specializing in people photography, my goal is to create Pictures with Personality and offer you images that jump off the page and delight your spirit. I invite you to delight in my interpretation of personalities  for weddings, corporate, events and portraits and if you are intrigued, contact me at www.joanhefflerphotography.com

Questions For Choosing a Wedding, Event, Corporate or Portrait Photographer

Q. What advice do you have for a customer looking to hire a wedding, event, corporate or portrait photographer like you?

A. If the quality of your wedding, event, corporate and portrait photography is important; I am the professional you should be contacting! The number one thing to look for in their wedding photographer is personality. The photographer is the only individual who will be with you all day, and you want to feel comfortable with the person. So, when you are meeting them, you are checking them out for comfort. See how you feel around them. Can you picture them with your family and friends?

Q. If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?

A. If I only knew to NOT choose on price alone; and to get to know my photographer before the event.
If the photographer is within your budget, give or take a little, pay attention to how it feels being with that person. If you feel celebrated and comfortable as though she were your friend, that is the person you want photographing for you once you know the person is trustworthy and her quality matches yours. Look for an established and reliable photographer whose work moves you, whose technical quality is tops. If you find a photographer who makes you happy, you never will regret your investment.

A Bit About Aperture

Albany, NY wedding and event photographer     The aperture is the physical opening within your lens that allows light through to the sensor. The size of the opening  is measured In f stops. The largest opening has the smallest number and is 1.8. The smallest opening is f22 and that has the biggest number. It is very confusing!!

When choosing to purchase a lens, try to get the largest opening fstop such as 1.8 or 2.8. This is the better lens,  and it is always more expensive than a medium priced lens that has an fstop of f3.5 – f5.6.

Changing the aperture, the amount of light coming through, does change the way a photograph will look. With a wide opening of your lens such as 2.8, less area is in focus. With a small lens opening such as f16, you have more of the photo in focus. That is called focal length or depth of field. If you want the forefront and background out of focus, use f2.8. If you want the forefront and background to be more in focus, use f8, f11 or f16.

For landscapes, you want to have most everything in focus. Use f11, f16 or on a sunny day, use f22.

A rule of thumb is f8. A great average lens opening (aperture) to use for most photography such as portraits, weddings, and events if f8. That is the middle ground for lenses.

Tips to Prepare for Your Portrait Session by a Professional Portrait Photographer

Portrait Session     When you need a  professional “headshot” or portrait for you newest book cover, new job or website or even for your loved one’s desk, it is so important to have a phone conversation before your session. Why? A professional portrait photographer will help set you at ease about the session, and and help you feel and look relaxed since that photo will set the  impression you want to make on the world…and its got to be a good one.

     Talking on the phone or even in person begins the relationship with your photographer and it does make a difference. It’s important to prepare the photographer by having a thorough conversation with her/him about why you want the photo, how it will be used, and what audience it will target.You don’t want it to be a blind date when you go to the portrait studio. You want familiarity so you can relax and be yourself without being self-conscious.

    A professional photographer will discuss hair and make up tips as well and what kinds of clothing to bring to make you look the best. The professional portrait photographer will suggest women getting your hair cut about a week before the session for best results and a blow dry that morning before the session to give it life and buoyancy. Going to a makeup artist that morning would also lend itself to a fresh soft facial look. For men, it is suggested to have a haircut a day before the portrait session and shave the morning of to remove any stubble.

Final products should be “Pictures With Personality!” That can happen when you follow these tips! For additional portrait tips, more information and helpful advice about preparing for your portrait session, browse our Preparing For Your Portrait Session page.

Thanks and I look forward to our phone conversation about YOUR portrait!

 

Kind Words

Kind Words

Where can I begin? Joan has captured the essence of a fabulous Canadian vacation. She is a pleasure to be around, and is a true professional, as her work shows.

Mary Ellen Bosetti